The Worst Thing About Best Practices
I’ve been reviewing how we currently do some things and how we can improve. People ask, “Have you reviewed best practices?” which I have been doing. So I had to chuckle when I saw a marketing article called, “The Worst Thing About Best Practices”.
The author makes these points:
1. They rarely work
2. It's a follower's strategy
3. Change comes from within
4. They don't come with a manual